Ministry of Defence

Reframing the basecamp experiences for all.
new ways of doing

Context of the mission

Sodexo operates services for Ministry of Defence since many years on basecamp across UK + Cyprus. Both internal stakeholders and MoD were looking for new ways to fight against generation gaps, isolation over weekend and talent acquisition for their activities.

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Objectives

- Establish a quant (done with Ipsos) picture of key populations represented

  onthose type of sites

- Build a couple of solutions to improve current basecamp experience

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Methodologies & deliverables

- quant study with Ipsos

- Qual field research on user experience

- Couple of codesign workshops to identify key moments and areas of

  improvement with our client MoD

- Prototype and Deployment on Basecamps

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Results and achievements

- The new offer “Village” for MoD in place since 2019

- FEw FM prizes and press coverage on the co-design approach we had. 

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